Focus!...Group

Yesterday, we held a fun and productive focus group brunch! The purpose of this brunch was to bring together a range of women to get feedback on our first product...and of course, to have enjoy a delicious waffle bar!

After everyone made their way to a seat with a plate and mimosa in hand, we showed the trailer for the film The True Cost, an excellent documentary about the fast fashion industry's heart wrenching effects on human lives, the rate at which it is poisoning our environment, and ultimately, the impact it is having on us, the consumers. The trailer explores the following questions: What is the real story behind our clothes? Do we have any idea what kind of abhorrent labor practices are in place in countries like Cambodia and Bangladesh? When did we decide that it was more important to have a giant wardrobe of sweatshop-made garments that we wear one time because they only cost us $10? Is there anything we can do at this point to make a difference? If you have not seen this film, please do; it's on Netflix!

Next we moved on to a short presentation about what Dignity Collective is trying to accomplish. Working alongside, rather than over top of, our colleagues in Nepal, and eventually elsewhere, we are co-creating garments and other products that we can feel good about wearing and using. 

Next, Bianca Dobrikovic of the Downtown Women's Center facilitated a conversation about our first product. She passed it around and asked guests their feedback on color, price point, fabric and a few other specifics. We are proud to say that the feedback was incredibly positive and we are now ready to charge ahead with production!